Recently, the shoe store BAIT teamed up with Adidas to create a limited edition shoe called “Happy 420” which celebrates a day of the same name. This shoe is a basic Stan Smith design, with a couple of twists that are clearly meant to appeal to individuals who use marijuana – both recreationally and medicinally.
According to this article on Mashable, these shoes were launched on April 20th (4/20), the day when marijuana aficionados gather to celebrate – and smoke – marijuana. Bait has stores in Diamond Bar, Los Angeles, Orange County, San Diego, San Francisco, Portland, and Seattle; all cities where 420 festivals take center stage on that date.
The shoe itself is made of natural hemp, printed to look like ‘nugs’ of dried cannabis, with a label on the tongue that looks like a medical cannabis prescription label, reading: “High-potency superior quality” and a tag that says, “Dosage: 420MG – Take at least once.”
To top it off, the back of the tongue has a ‘secret’ pocket on it; to carry cash, credit cards, or perhaps stash medicinal marijuana in.
These shoes were only available by having ones’ name chosen through a raffle, and only then, if chosen, would the individual would have the option of purchasing a pair for $120.
Though the raffle is over, and the Happy 420 Adidas can’t be found in a store, there are currently quite a few pairs available from private sellers on eBay – just for quite a bit more than the original $120 price tag.